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White Claw is launching Surge, a higher alcohol seltzer for summer 2021

Posted On: May 6, 2021   |   Posted By: Business Insider

White Claw is launching Surge, a higher alcohol seltzer for summer 2021

Summary List Placement White Claw is releasing a new seltzer with higher alcohol content for summer, called Surge.
Surge contains 8% alcohol, compared to 5% in a typical White Claw, the company says. It will only be available in single 16-ounce cans priced at $2.99 in blood orange and cranberry flavors.
White Claw dominates the hard seltzer market, which has exploded over the past few years. In 2019, retailers couldn't keep White Claw in stock, and the manufacturer was "working around the clock" to increase inventory. Now the market is more crowded, and Four Loko , Pabst , Bud Light , Labatt , and Natural Light each sell hard seltzers. Alcohol content ranges from 5% on the low end to 12% in Four Loko, closer to alcohol levels found in wine. Coco-Cola is also introducing hard Topo Chico seltzer, and Mike's Hard Lemonade will launch a seltzer, too.

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